As a seasoned Creative Director, as well as a friend, I’ve had the privilege of knowing and observing Carl in action, delivering his marketing consultancy with real passion and conviction. So, if you’re a small to mid-size manufacturer, then you’re in for a real treat! Carl’s book is creative, imaginative, easy to follow and laser-sharp in how he conveys his provocative marketing strategies. Having experienced many a debate on marketing with Carl, I was not surprised to see the richness, depth, and quality of the content in his book. It’s sure to give you, the reader, a whole new more exciting perspective on all your future marketing activities.