Neil Lloyd – Sales Director – FBC Manby Bowdler LLP (Solicitors)

This is the first marketing focused book I’ve read written specifically for manufacturing businesses. Carl has used all his years of experience and distilled it into a straight forward guide. It helpfully explains the difference between sales and marketing, outlines how to maximise your marketing resources, both financial and physical, and has useful Calls to Action throughout. Along with tools such as the ‘Precision Marketing Matrix’ and the ‘Strategic Marketing Audit’, it’s a must read for all SME manufacturers.