Julia Moore – Chief Executive – GTMA / Reshoring UK

As CEO of the GTMA (Gauge & Toolmakers) trade association, we set up the Manufacturing Resource Centre for technology transfer and supply chain initiatives and more recently our new Reshoring UK collaboration of leading industrial engineering trade associations, building a connected network of specialist engineering companies to supply the high value manufacturing sectors in the UK. So, I’m always looking for information that could benefit those companies. Therefore, I found Carl’s book both direct and authoritative, especially how it outlines solutions to many of the marketing challenges that most SME manufacturers constantly face but are too proud to ask. If you own a Manufacturing company, then this a is very pragmatic and valuable read.