Johnathan Dudley – National Head of Manufacturing – Crowe Clark Whitehill (Accountants) & Manufacturing Steering Group Member – Institute of Chartered Accountants in England and Wales.

Posted On: June 28, 2017

In this book, Carl addresses marketing for the ‘non-marketer’; i.e. the manufacturer/engineer. It reads like a technical manual, in ‘bite-sized chunks’ with a ‘Call to Action’ at the end of each section. It is, and I’m sure its intended to be, thought provoking; it appeals to the intellect of the engineer to understand that sales and marketing is a profession in itself; a science even. In this book, Carl shows manufacturers how to get serious about marketing and put it in its rightful place in the winning business strategy for the SME manufacturer.

Author: carljarvis