Henriette Lyttle – Marketing and Communications Director – High-Value Manufacturing Catapult

The High-Value Manufacturing Catapult works with manufacturing companies of all sizes to turn their new concepts and innovations into commercial reality in order to help grow the UK economy. But making excellent products only generates economic value if we can promote and sell them too. All too often, companies spend all their effort on design and production, with marketing being an afterthought. Carl is committed to helping SME Manufacturers improve their marketing, to help them grow in the UK as well as internationally.
I believe this insightful, practical marketing handbook will be an invaluable resource for those progressive SME manufacturers who seek to discover valuable breakthroughs and innovations in their marketing activities and strategies too.