Chris Cooke – Asset Finance Specialist – City & European Asset Finance Ltd

With over 30 years’ experience in the manufacturing sector as both a hands-on engineer and then helping many SME manufacturers make the right asset financing decisions, I have built up a vast knowledge of the engineering and manufacturing sector, speaking to business owners all the time. Carl’s book is the ultimate marketing guide for those involved in manufacturing and, what’s even better, when I’ve got clients who are looking for some good quality, helpful, and informative advice about their marketing, I know exactly where to point them. This is a first-rate book and one I’d highly recommend all SME manufacturing business owners read.