As a long established and proud Black Country manufacturer, I’m blown away with Carl’s work. It’s common sense, practical, and a joy to read as the advice flies off the pages and shames most Black Country Businesses. I’ve read his book twice, précised the advice, and concluded with the probing question; Why aren’t we doing this juxtaposed against? As of tomorrow, I’m sharing his excellent marketing strategy building blocks with my entire team so we can implement them without delay. I’m just back from a European business trip where I’ve been selling my products in a whole new ‘Carl Jarvis’ way!