Alec Gillham – West Midlands Manufacturing Club Programme Manager.

The route to successful innovation within an SME manufacturer is built upon the foundation of knowledge and experience of the people who work within it. However, all too often the very same SME’s are also least able to successfully exploit innovation, to its commercial advantage, through the utilisation of appropriate marketing techniques. In this must-read book, Carl has successfully managed to create a blue print for success that will prove a valuable asset for any SME manufacturer seeking to develop successful marketing solutions for their products or services.